Meet Pam Noble.
She has over 25 years of experience in Marketing, Management, Strategy, Goal-Setting, and Coaching.
She loves helping small businesses with three important tasks:
- Bringing in more customers
- Encouraging them to buy more on each visit
- And inspiring them to return more often.
What motivates Pam to help small businesses?
When a big box discount retailer opened in her small hometown in Northern Wisconsin, several locally owned businesses along Main Street struggled. Many were forced to close. The small businesses didn’t have the marketing budget or skills to bring consumers back to Main Street, and once a few stores departed, the loss of accompanying traffic killed other businesses.
This angered her. Even at age 19, she knew that small businesses are the backbone of an economically strong community.
The only businesses to survive on Main Street filled small niches that the big box could not, such as second-hand stores and retailers selling factory overruns. (The photos below are a corporate chain that closed in 1992 during a wave of other closures.)
How did she get into marketing?
Three years later, while managing a hotel concierge desk in Minneapolis, she found herself doing marketing for dozens of local businesses, sending tens of thousands of out of town guests to enjoy and support the local businesses she loved.
(This was pre-internet.)
Becoming recognized for her success, she wrote a marketing training manual for her staff and created marketing materials to connect them with the local services and shops they needed.
Since then, she has found marketing opportunities at every job she has had, she has helped small businesses develop marketing strategies, created integrated brand promotions, and conducted continuing ed classes for professionals.
Three years ago, she decided to make the leap and push herself to finish her college degree. In December 2019, she will graduate from Portland State University with a double major in Marketing and Advertising.
She is unapologetically passionate about leveling the playing field between small businesses and large corporations.
Who is her marketing team?
Pam works with a variety of talented people, hand-selecting them based on the project at hand. Some members of her team only work on one project, others work on multiple projects. Because of the nature of her team, it is impossible to introduce everyone here, as their availability is not guaranteed.
She works on her Reputation Management projects with several partners across the US, the UK, and Australia.
Regardless of who she works with to accomplish your goals, she has the resources and talent available to create the right solution for you. Her approach is flexible. Depending on what works best for you, she can either provide out-of-the-box systems that you can implement on your own, or design custom solutions for your unique situation.
Who is she outside of work?
When she’s not living, sleeping, and breathing business, you can find her having lunch at a Portland food pod, looking for interesting treasures on the beach, riding Amtrak towards a new adventure, enjoying the bird feeders in her flower garden, or chatting up everyone she encounters as if they’re old friends.
Coffee is her drink of choice.